Auto & General tasked the agency to help with developing a product and campaign offering discounted car insurance for people working from home.
We called the product ‘Coffee’ to evoke the comfort aspect of working from home and developed a campaign that focused on the life changes that come with working from home. This succeeded in establishing Auto & General as a strong competitor for the “work-from-home” segment.
“Human.kind have demonstrated what I believe to be a case study in modern agency partnerships. They are involved, present, seek solutions and have an amazing attitude.”
Chief Marketing Officer: Telesure Investment Holdings