It’s time to get MORE.
Who you gonna call? – HK got the call in late November from Mauritius Telecoms. They acquired the streaming rights from Showmax Pro and SuperSport and the big launch was the second week of January.
Timelines were tight, so we cancelled December holidays, phoned our trusted suppliers and started writing, designing and editing after settling on the campaign theme of ‘more’. Why ‘more’? because My.t is a Mauritian Powerhouse trusted and loved by their people because they go above and beyond to keep innovating with their product offerings and customer experiences. Adding Showmax to their offering meant that their customers now had access to ‘more’ sport, football, series, documentaries and kid’s entertainment.
The campaign launch went off without a hitch with the CEO delivering a speech and playing the big launch video we had produced to set into motion the Showmax subscriber frenzy. Phew. We made it. But, we also made a huge impact – by focussing on the football crazy Mauritians and the major English and European leagues live from SuperSport on Showmax, we were able to help achieve the target of 20 000 subscribers, 10 months before the target deadline.