The agency was tasked by the SANBS to develop a campaign appealing to the youth across South Africa and motivate them to donate blood.

The resulting #youngblood campaign focused on youth-frequented media and became a rallying cry for South African youth. This enabled the SANBS to overachieve on their donation targets for the campaign period despite the pressures of lockdown.

“We must really thank you, human.kind. You always make our team look good and you deliver no matter what.”

Simphiwe Cele

Regional Marketing Manager: SANBS