Saam verseker ons Afrikaans.
Well-known for what they do for Afrikaans, Virseker could not have done it without the contributions of their policy holders. This campaign salutes the policy holders as the real heroes of Afrikaans.
Each of the three pillars of the campaign – education, music and sport – highlights the fact that it is really the policy holders who deserve the gratitude for contributing towards the support of Afrikaans education, culture and school sport. The subtly humorous approach helps to make the ads both entertaining and memorable.