Saam lyk ons vars.
What are you selling? In Virseker’s case, our insight was counter-intuitive: we realised the Afrikaans insurance brand doesn’t sell insurance, but rather its passion for Afrikaans.
Based on this, we developed a fresh new look-and-feel. It puts Afrikaans front and centre through the humorous use of well-known idioms, express through impactful typography and supported by vibrant imagery.
“Since day one, human.kind has played a cardinal role in Virseker’s success, because they understand the brand’s essence and the niche cultural nuances inherent to our target audience. They understand what we want to achieve and give us exactly what we need to be competitive. Die mense by human.kind is almal ysters!”
Neil Van Der Walt
Marketing Manager: Virseker