What is WRAP?
WRAP is an app-like, rich content presentation layer optimised for mobile devices. Users can engage with your message within seconds. They are immediately submerged in a delightful experience that breaks through the clutter.
Why will it benefit you?
- No coding/HTML needed.
- Solutions can be authored within minutes.
- URL can be sent via: SMS, WhatsApp, organic/paid-for social media, display banners, emailers or QR codes.
- Each URL has analytics powered by Google Data Studio.
- Pivot and perfect based on the data.
The advanced WRAP reporting tool is simple and easy to read, and showcases big data in a meaningful way. This data includes unique users vs returning users, which cards they engage with most, what CTAs they click, as well as age and gender demographics, geolocation of every user around the globe, and so much more. Additionally, the platform allows you to pivot and perfect your WRAP in a LIVE environment, based on data insights.
Use Your Tech
WRAP was activated via SMS during the week of Black Friday. The 17 396 of WRAP uniqueoutperformed the standard SMS despite it also being the week of Black Friday.
Auto & General
Of those individuals that the WRAP was sent to, there was a significant increase of users that clicked through to the App stores to download their App. This outperformed the traditional executions for this campaign.
WRAP was only sent to 2500 people. The additional 23802 unique was as a result of individuals sharing the WRAP.