Human.kind was approached by 1Life to ‘save-the-day’ as their agency of record could not crack a heavy-duty harvesting (retail) campaign for 1Life’s Funeral and Life Insurance products and their Pulse lifestyle reward offering.
In record time and within budget, human.kind developed the campaign assets for social media and 10 TV adverts.
“Nothing like crunch time and the end-of-year rush to start working with a new agency to get an important 360 campaign launched in mere weeks! I initially went in with trepidation, but from day 1 working with human.kind was a breeze, it was like they were in tune with my every need before I had to ask, even when it came to budget! We turned around the campaign with ease and grace and I thoroughly enjoyed the process beginning to end… I was almost sad it was over. Although we’re in early days with the campaign, we are seeing record days and great results all round! Thanks team and I look forward to making more magic again!”
Marketing Manager: 1Life